Chicago Faucets

During my time in DePaul University's Integrated Marketing Education (IME) Honors Program, I had the opportunity to consult for Chicago Faucets, a century-old manufacturer known for quality and reliability in commercial plumbing.

​

Our team’s objective was to help the company reposition its brand to better resonate with a new audience—interior designers. While Chicago Faucets had a strong presence among contractors and engineers, it lacked visibility with design-focused decision-makers who play a growing role in specifying fixtures for commercial projects.

​

To address this, we conducted market research, competitive analysis, and perceptual mapping to understand how the brand stacked up against others in the space. We also ran a value-based pricing exercise and created a B2B buyer persona to pinpoint what designers truly cared about—style, sustainability, and seamless integration.

​

The final deliverable was a strategic marketing recommendation that included a refreshed positioning statement, tailored messaging, and suggested touchpoints to better reach and influence design professionals.

​

This experience sharpened my skills in strategic thinking, segmentation, and B2B communication, and gave me firsthand experience in helping an established brand pivot without losing its identity.